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Free Buyer's-Eye Audit

Fill your factory

Industrial marketing agency for manufacturers and suppliers

Most manufacturers say about 40% of what they can do, and the work goes to whoever says it. We're an industrial marketing agency that helps OEMs, Tier 1 to Tier 5 suppliers and the B2B companies beside them say all of it, where buyers and AI look, so the right work comes in.

Get your free Buyer's-Eye Audit Start with a Blueprint
Sheet 000, Fill Your Factory: REV A as said beside REV H new work Two-panel drawing of one example plant. Left, REV A as said: the plant in plan. Only the VMC, the lathe, the office and the QC lab are inked; the five-axis machines, HMC, Swiss, EDM, CMM, first-article room, flex cell, material racks and badge-access area sit blurred behind dashed lines, and dock door 2 is closed. A gauge reads about 40 percent of what the plant can do said in words a buyer can find, a rule of thumb. Floor load, an illustration: complex 10, commodity 45, open 45. The capabilities page says full-service CNC, milling and turning, inspected to print; the titanium, 17-4 PH, five-axis tolerance, AS9102 first article, AS9100D, ITAR and CMMC lines are faded, true on the floor but not said. Right, REV H new work, Monday 6:00 AM: the same plant fully inked. A complex job's route runs in gold from receiving through five-axis, HMC, EDM, deburr, CMM, first article, assembly and shipping. The dock door is open and trucks bring a new RFQ for titanium ITAR work, an example. Target: all of it in ink. Floor load: complex 55, commodity 30, open 15. One turn of the wheel: B Blueprint, C routed, D intelligence, E SiteSonar, F build, G expand, H new work. The page has one page per capability, and SiteSonar names the companies reading. Illustration; plant and companies invented. REV A · AS SAID AS FOUND · DRAWING IM-001 REV H · NEW WORK MONDAY, 6:00 AM DRAWING IM-001 · EXAMPLE PLANT · PLAN DOCK 2 · CLOSED VMC LATHE OFFICE QC LAB SAID 040% OF WHAT YOUR PLANT CAN DO, IN WORDS A BUYER CAN FIND RULE OF THUMB FLOOR LOAD · ILLUSTRATION COMPLEX 10 · COMMODITY 45 OPEN 45 TRUE ON YOUR FLOOR TWO 5-AXIS · ±0.0005 IN TITANIUM · 17-4 PH CMM · AS9102 FAI AS9100D · ITAR CMMC LEVEL 2 NOT ON ANY PAGE example-plant.test/capabilities WE ARE A FULL-SERVICE CNC MACHINE SHOP. MILLING AND TURNING, PROTOTYPE TO PRODUCTION. EVERY PART IS INSPECTED TO PRINT. TITANIUM AND 17-4 PH ON TWO FIVE-AXIS MACHINES, ±0.0005 IN ON PRODUCTION. AS9102 FIRST ARTICLE ON A TEMPERATURE-CONTROLLED CMM · AS9100D · ITAR · CMMC L2. QUICK TURN. SEND US YOUR RFQ. SHARP: SAID · FADED AND DOTTED: TRUE ON YOUR FLOOR, NOT SAID DRAWING IM-001 · EXAMPLE PLANT · PLAN RECEIVE VMC 5-AXIS 5-AXIS CMM FAI RACKS LATHE HMC SWISS FLEX CELL BADGE AREA EDM DEBURR ASSY SHIP OFFICE QC LAB NEW RFQ · TITANIUM · ITAR · EXAMPLE IN INK · TARGET 100% OF WHAT YOUR PLANT CAN DO, IN WORDS A BUYER CAN FIND ALL OF IT FLOOR LOAD · ILLUSTRATION COMPLEX 55 · COMMODITY 30 OPEN 15 ONE TURN OF THE WHEEL B BLUEPRINT C ROUTED D INTELLIGENCE E SITESONAR F BUILD G EXPAND H NEW WORK example-plant.test/capabilities 5-AXIS TITANIUM 17-4 PH AS9102 FAI ITAR CMMC L2 EDM ASSEMBLY TITANIUM AND 17-4 PH ON TWO FIVE-AXIS MACHINES, ±0.0005 IN ON PRODUCTION. AS9102 FIRST ARTICLE ON A TEMPERATURE-CONTROLLED CMM · AS9100D · ITAR · CMMC L2. A PAGE PER CAPABILITY, EACH WITH AN RFQ. SITESONAR NAMES THE COMPANIES READING, AND WHAT THEY READ. ABOUT 40% SAID. THE FIVE-AXIS, CMM AND CERTS STAY OFF THE PAGE. ALL OF IT IN INK. THE COMPLEX JOB ROUTES THROUGH. THE WHEEL TURNS. GENERAL NOTES 1. ILLUSTRATION. EXAMPLE PLANT AND COMPANIES INVENTED (.TEST). ABOUT 40% IS A RULE OF THUMB. 2. FLOOR LOAD FIGURES ARE ILLUSTRATIONS. YOUR MIX DEPENDS ON YOUR PLANT, MARKET AND FOLLOW-UP. 3. THE BLUEPRINT IS PAID ONBOARDING, STEP 1 OF THE WHEEL. SITESONAR NAMES THE COMPANIES READING. TITLE FILL YOUR FACTORY ILLUSTRATION · INVENTED COMPANIES (.TEST) SHEET000 REVH SCALE NTS · DRN IM INDUSTRIAL MARKETING

Fill Your Factory

Watch the story

How it works

You bring the goal. We route it.

We work like a job shop for marketing. You bring the print: the work you want more of. We plan the routing, run the right operations and show you every week what came of it.

  1. Step 1 · Blueprint

    We capture what you can do

    The Buyers Blueprint is our paid first step. We read your website and documents, talk with your team and make an on-site visit, then put everything you can do on one record you check and keep.

    What the Blueprint covers

  2. Step 2 · Route

    We route your goal through the toolkit

    You tell us the work you want more of. Your Blueprint plan picks the tools that win it: your website, content, SEO and AI search, social, email and ads. Not every company needs every tool.

    Everything we do

  3. Step 3 · Watch and learn

    We watch what buyers do

    SiteSonar names the companies reading your website and what they read, and we hand you the right people there to call. IKE, our Industrial Knowledge Engine, learns from every result, so each month starts smarter.

    How SiteSonar works

  4. Step 4 · Brief and Huddles

    You stay in control, and new work comes in

    A short weekly brief shows what shipped, what's next and anything we need you to decide. Reply to decide. Need to talk? Book a Huddle, a 15-minute call. New pages bring new buyers, and the loop runs again.

    How we work

Programs

Three programs, by who steers

Every program starts with the Blueprint and runs month to month. The toolkit, the weekly brief and the single work queue are the same in all three. What changes is who steers the work.

  • Your Blueprint plan steers

    Foundation

    We work through the plan your Blueprint set, in the order it set.

    • Unlimited email
    • 2 Huddles a month

  • A strategist steers

    Growth

    A strategist on our team reads the results and changes the plan with you.

    • Unlimited Huddles
    • 2 planning calls a month

  • Matt Barden steers

    Scale

    Matt joins as your fractional CMO and leads active go-to-market work, including PR.

    • Everything in Growth
    • A call with Matt every month

Everyone starts with the free Buyer's-Eye Audit. We scope the price with you on the review call after it. Compare the programs

Who we serve

The whole industrial supply chain

OEMs and primes, Tier 1 to Tier 5 suppliers, and the B2B companies that support them. Rungs are relative: the same shop can be Tier 3 to one customer and Tier 1 to another.

Supporting B2B companies

By kind of shop

By market

See everyone we serve How supplier tiers work

Stories

Learn how buyers choose

Short illustrated stories from plant floors and buyers' desks. Each one shows a moment where work was won or lost, and ends with checks you can run on your own website.

  • Won on Secondary Ops

    Two shops tie on specs. The job goes to the one whose website lists the finishing, marking and testing it runs.

  • The Hoist Says 15 Tons

    When your website doesn't state your limits, AI guesses for you, and buyers act on the guess.

  • The Sign-In Sheet

    Most buyers who research you don't sign in. SiteSonar names the company and the pages it read.

See all the stories

Proof

Owner-led, and trusted by the trade

Since 2012
marketing industrial companies
Hundreds
of companies served
Month to month
after the paid Blueprint
Owner-led
Matt and Mark on every account

Powering Partners

We run the websites for the associations that represent New England manufacturers

Six manufacturing associations and chapters trust us to build and maintain their websites. Their members are manufacturers like you, so we hear the trade's questions every week.

See who we power

Questions

Questions about working with us

What does an industrial marketing agency do?

An industrial marketing agency helps companies that make things, and the B2B companies that support them, win more of the work they want. We work like a job shop for marketing: you bring the goal, we plan the routing and run the right tools. We capture what your plant can do, build the pages buyers and AI check, and put them where buyers look.

Are you an industrial or a manufacturing marketing agency?

Both. We say industrial because the supply chain we serve includes distributors, labs, engineering firms and integrators as well as manufacturers. If you searched for a manufacturing marketing agency, you're in the right place. The work is the same: say what your plant can do, in the words buyers check.

Who do you work with?

The whole industrial supply chain: OEMs and primes, Tier 1 to Tier 5 suppliers, and the B2B companies that support them, such as distributors, industrial service firms, testing labs, engineering firms and automation integrators. Rungs are relative: the same shop can be Tier 3 to one customer and Tier 1 to another.

How does working with you start?

With the free Buyer's-Eye Audit: you write the RFQ you most want to win with IKE, and on a 20-minute review call we show you what a buyer sees. If it's a fit, we scope the Buyers Blueprint, our paid first step, on that call. In the Blueprint we read your website and documents, talk with your team and make an on-site visit, then put everything your plant can do on one record you check and keep. From there your program runs month to month.

What does SiteSonar show us?

SiteSonar names the companies reading your website and the pages they read, and we hand you the right people there to call. Matching visits to people through your CRM and other data is Coming.

Do you run industrial advertising?

Yes, when your plan calls for it. We run Google Ads for manufacturers and suppliers, with budget only behind pages that state the process, the material, the tolerance and the certifications a buyer screens for. Ad spend is a separate budget.

Start

Bring us the goal

Start with the free Buyer's-Eye Audit. Write the RFQ you most want to win with IKE and see what an AI search engine already says about you. Our team then checks that RFQ against a buyer's searches, AI answers, your website and two competitors, and walks you through it on a 20-minute review call.

Ready for the whole plant? The Blueprint captures what your plant can do, then we route the work that brings the right jobs in. It starts the same way: if a Blueprint fits, we scope it with you on that review call.

Buyer's-Eye Audit · free · one RFQ, reviewed on a call
Buyers Blueprint · paid · scoped on the review call

Get your free Buyer's-Eye Audit Start with a Blueprint or call 603-821-0139